Who we are
Why I Created L'Ouest
Since the '90s, Iâve been a stylist and salon owner, building a loyal following by giving my clients the perfect cut, color, style, and extensions. Over the years, Iâve seen firsthand the toll that age, styling processes, and trends can take on every hair type. After 25 years behind the chair, I knew it was time to create something differentânot just another product on the shelf, but a real game changer for your hairâand the planet.
LâOuest is a brand rooted in nature, health, and balance, designed to give your scalp and hair the love they deserve while keeping things eco-friendly. In a world thatâs constantly on fast forward, LâOuest is here to hit pause to let your hair breathe and reset. Itâs mindfulness for your mane. After years in the industry and trying countless products on both myself and my clients, I realized whatâs truly needed: simple, effective essentials made with the finest ingredients nature has to offer.
My formulas are carefully crafted with nutrient-rich botanical oils and plant extracts that work with your hair, not against it. From deeply hydrating sunflower seed oil to rich jojoba and cacao butter, every ingredient is handpicked to nourish, protect, and rejuvenate, leaving your hair vibrant, youthful, and full of life.
LâOuest isnât just another hair productâitâs an eco-friendly, feel-good staple that your hair has been waiting for. Letâs bring balance back, one gorgeous, healthy strand at a time!
For your healthiest hair yet,
Natasha
ABOUT THE FOUNDER
Natasha Scott
Always be curious and when you find something go all in. - Natasha Scott
A Southern California native, Natasha Scott has 25+ years of experience in the beauty and hair industry. Her passion for healthy, happy hair has been her number one talking point for years. Creating beauty routines for clients that fit their different lifestyles and having them say, âI love my hair,â has inspired her new hair care line, LâOuest.
After graduating from UCSB in 1995, styling caught Natashaâs attention and she went to beauty school. But it was being mentored by two French stylists in Montecito that gave her the strong foundation she needed to open her first salon. When she and her family moved to Ojai in 2016, a new chapter began, and Natasha opened Glo West. The salons reputation grew fast thanks to Natashaâs skills and thoughtfully selected products. Glo West carried fantastic lines, but she recognized the market was still missing products that encompassed all of her beauty ethos - healthy hair, scalp, eco-friendly and efficacious. Natasha collaborated with expert formulators to create LâOuest - a line that has minimal ingredients and doesnât mask the hair but enhances it from the inside out.
LâOuest allows Natasha to share her beauty values far beyond her chair. Her hope is that eco-friendly products that actually work will allow consumers to weed out less environmentally healthy lines. Transparency, she believes, is key to retaining clients and customers and is the reason for her business success to date.
Â
Our Mission
At L'Ouest we are committed to surpassing your expectations by delivering robust and naturally healthy hair. Our mission revolves around catering to the varied hair care needs of our diverse clientele. By embracing plant-based ingredients, we craft beautifying formulas that promise optimal nourishment for both hair and body.
Our dedication to authenticity and loyalty guides every step we take- towards our clients, ourselves, and our company. This commitment enables us to create enduring, gentle formulas that are kind to both ourselves and the planet.
LâOuest stands as a beacon of natural care, blending the best of nature with our passion for healthy, vibrant hair.
